Sport Meets Urban Style
- LACH
- Feb 24
- 2 min read
Updated: Mar 18
Christoph Kramer x Rieker Sport
With Christoph Kramer, Rieker gains a brand ambassador who perfectly embodies sportiness, lifestyle, and urban cool. The goal of the collaboration is to showcase the shoe collections cross-media – from print and social media to POS – making the products engaging for both active sports enthusiasts and lifestyle-oriented customers. Each season is brought to life with its own campaign story, aligning visuals, channels, and POS materials seamlessly.
Spring/Summer 2025 – “Your Sport. Your Style. Your Shoe.”
The first campaign places Christoph Kramer at the center of the presentation. Sporty sneakers – both functional and fashionable – are showcased in a dark studio setup with an oversized, glowing "R," creating the impression of a portal into a dynamic world. Lighting, shadows, and strategic highlights convey motion, while Kramer stands confidently and energetically in the foreground.
A cross-media rollout across print, digital channels, TV spots, banners, and POS materials ensures maximum visibility, bringing the sneakers to life as both a lifestyle and sports product.
Fall/Winter 2025/2026 – “Christoph Kramer Remains Brand Ambassador”
In the second campaign, Christoph Kramer is established as the permanent face of Rieker Sport. The visual world blends urban elegance with athletic dynamism, perfectly pairing sneakers with casual outfits. Print, TV, social media, streaming, DOOH, and POS materials amplify the brand presence.
The campaign tells the story of a sporty-casual lifestyle, positioning the sneakers as an essential companion for both everyday life and leisure.
Spring/Summer 2026 – “Urban Sport Lifestyle”
The third campaign continues the urban sport look. Christoph Kramer is featured in a modern cityscape, with the sneakers positioned as the central highlight products.
Color schemes, lighting, and outfit choices create a summery sense of lightness and lifestyle appeal. Cross-media deployment ensures the collection comes to life as a must-have for sporty-casual customers.
Fall/Winter 2026 – “Ready for the Next Level”
For the upcoming season, it’s already confirmed that the successful collaboration will continue. While the final concept is still in development, retailers and consumers can look forward to a fresh visual take on urban style, sneakers, and lifestyle – further strengthening the Rieker brand and seamlessly continuing the story of past campaigns.
Want to showcase your collection cross-media and highlight your products? Let’s create campaigns together that seamlessly connect your brand, ambassadors, and customers – from concept and execution to POS and digital activation.
