Remonte by ELLE
- LACH
- Jan 26
- 1 min read
Updated: Mar 18
International reach meets strategic campaign management.
In 2023, Remonte launched an exceptional collaboration with the international fashion title ELLE – a partnership that excited both consumers and retailers alike. The collaboration was designed as a long-term, multi-phase campaign:
The kickoff was a high-impact teaser campaign announcing the collection and generating curiosity. This was followed by the official Spring/Summer 2023 campaign, the Autumn/Winter 2023 campaign, and a further collection for Spring/Summer 2024.
This strategic staging ensured continuous presence across multiple seasons – with consistently high advertising pressure and maximum visibility in Germany, France, the Netherlands, Belgium, the UK, Austria, Switzerland, and Canada.
Diverse Channels – Maximum Impact
The collaboration was executed cross-media:
Print: Ads placed in relevant issues of ELLE
Digital: Presence across ELLE’s online channels and country-specific platforms
Editorial Support: Coverage and reinforcement from ELLE’s fashion editorial teams
POS & Retail: Comprehensive sales-support kit with merchandising materialsn
The media rollout was complemented by a strong POS package: product holders, stands, banners, hangers, and cube displays ensured eye-catching presentation in windows, on the shop floor, and on shelves – ready in time for the season launch.
Product Meets Brand Activation
Nine models were presented within the collaboration. A standout detail: exclusive ELLE labelling in the form of a charm served as a stylish accent, turning each product itself into a marketing tool for this unique partnership.
The Result: An internationally rolled-out, multi-season campaign architecture with clear narrative – from the first teaser to phased market penetration.
Planning a multi-season brand collaboration? We design campaign architectures with clear storytelling, international rollout, and strong POS focus – from the initial teaser phase to full market penetration.
