Cove x manager magazin
- LACH
- Mar 2
- 2 min read
Updated: Mar 18
Rethinking the Business Collection.
Today, business means more than suits and ties – it stands for flexibility, confidence, and a sense of style.
This is exactly where the collaboration between Cove and manager magazin comes in: a collection that reinterprets the modern business look, blending classic elegance with contemporary versatility.
The business collection features perfectly coordinated combinations of suits, shirts, and accessories. High-quality fabrics, premium materials, and precise fits create a look that exudes professionalism while offering maximum everyday flexibility – from classic to sporty styling options.
Content Meets Conviction – Over the Course of a Year.
Over a period of more than twelve months, the collaboration was supported editorially. In high-quality advertorials and expert interviews, the Cove protagonists – CEO Ulrich Hesse, Dr. Christian Tietz, Nikolas Degorsi, and Creative Director Herr Voulgaris – shared insights into their vision, expertise, and perspectives on style, responsibility, and entrepreneurship. This created a continuous storyline in the “Line of Excellence” look: a dynamic interplay of emotional imagery and thoughtful, intellectual content.
Media & Channels
The campaign was executed cross-media – both print and digital:
Print:
Editorial interviews
Image ads
Placements in relevant business publications such as manager magazin, Der Spiegel, and Harvard Business Manager
Digital:
Online advertorials
Expert interviews as articles
Display and native ads
Newsletter:
Banner ads with clear call-to-action
POS:
Showcasing the collaboration through displays and visual campaign motifs
The result: a holistic brand activation that combines fashion, expertise, and media savvy – establishing a business look that’s thoughtful, forward-looking, and redefining professionalism.
Plan your next media collaboration with us. We create strategic partnerships, showcase your collection cross-media, and deliver campaigns that effectively connect brand, content, and reach.
