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Story

We are more than just an agency.

In our veins flows not just coffee (though… a lot of it), but also an unstoppable passion for what we do. Since 1970, we’ve been making history – with ideas that break the mold and strategies that take the whole frame along for the ride.

The beginning of a time journey

Nixon is ruling the USA, the Beatles are breaking up, and in Mönchengladbach, the foundation is laid for one of Germany’s most innovative advertising agencies. A clever mind with a touch of madness decided to shake up the world of advertising.

Willi Brandt was leading Germany, gas was ridiculously cheap, and our founding? Siegfried Lach pulled the advertising agency LACH out of the hat, with HORTEN Warenhaus AG jumping out first like a rabbit from the cylinder. Magical!

1970

While the German national team battled on the field, we made sure the fans could enjoy the spectacle in full color. THORN Rentals and LACH: a partnership that made Germany shine –literally!

1974

We turned textile companies into cult brands and made silk scarves from Krefeld more desirable than pizza in Rome. Whether it was about making fashion statements or conquering the global market – LACH showed how it’s done, with style and substance.

80s & 90s

Back when James Bond was still on the horizon, we were already in Beijing, carrying a suitcase full of ideas and an unwavering determination to turn the fashion industry upside down. LACH goes East – because our clients couldn’t wait.

1992

We rocked the fashion and advertising world, collected awards like others collect stamps, and proved that true greatness lies in creativity – not in the number of office chairs.

2000s

Anniversary preparations with obstacles: Just as we were about to pop the champagne corks, fate showed us that flexibility is more than just a buzzword. Pandemic? A word that taught us what resilience truly means.

2019

2021

The world was turned upside down, but we stood firm – thanks to a team stronger than any challenge. Grateful and humble, yet always looking ahead, we proved: LACH is and will remain a rock in the ever-changing tide.

The future

Join us on this wild ride, where every turn brings new opportunities. With a wink and the courage to change the world, we’re ready for the next chapter. Are you ready too?

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