Great Women Wear Great Shoes
- LACH
- Jan 21
- 2 min read
Updated: Mar 18
Remonte x Elizabeth Hurley
With Elizabeth Hurley, Remonte gained one of the most renowned British actresses and style icons as a brand ambassador – a personality representing timeless elegance, confidence, and fashion-forward poise, perfectly aligning with the brand’s identity.
The campaign idea: Strong, stylish women wear high-quality shoes that enhance their presence. “Great Women Wear Great Shoes” became the guiding message of an internationally rolled-out 360° campaign.
Season 1 – FW 2024
The first campaign phase focused on maximum visibility through a carefully planned media strategy:
Print Ads – a mix of full-page and half-page placements in target audience–relevant magazines
Digital Initiatives – banners, social media, online placements
TV Spots
POS Sales Support Kit – including sell-through packages for windows, floor displays, and shelves
Ads were strategically placed in high-reach, target-relevant titles to achieve maximum relevance and market presence. In addition, standardized banner layouts and social media assets were provided to ensure consistent brand communication across all channels.
Season 2 – SS 2025 – “Hey guys, let’s go again.”
The campaign entered its second phase, further evolving the visual language. Cutting-edge, AI-generated backgrounds blended reality and fiction seamlessly. Geometric design elements met summery color palettes – drawing inspiration from lightness, freshness, and modern elegance. Integrated studio settings subtly added location character, enhancing the sense of freedom and dynamism.
High-fashion photography was combined with contemporary design – modern, clean, and precisely on-brand.
Season 3 – FW 2025 – “Great Women Are Everywhere.”
In the third season, the campaign reached a new visual peak: a minimalist studio set featuring an impressive XXL video wall, displaying the silhouettes of inspiring women – symbolizing the “Great Women” of the world. This campaign also marked a strategic shift: alongside Elizabeth Hurley as the style icon, authentic and multifaceted female personalities will now take center stage in the brand’s communication.
With this, the third season bridges the established campaign message and the next evolution of the brand.
360° Execution & Retail Focus
All campaign phases were executed cross-media:
Print & targeted media planning
Digital banner and social media campaigns
TV spots
POS materials with sell-through packages for windows, floor displays, and shelves
Consistent layout guidelines to ensure international brand consistency
The result: a multi-year, internationally scalable brand activation with strong recognizability, a clear message, and lasting retail support.
Looking to give your brand a face with international appeal? We create campaign architectures featuring strong personalities, a clear message, and maximum visibility – from the initial concept to multi-year brand management.
