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We are more than just an agency.

Not only does coffee flow through our veins (although...a lot of it), but also an unbridled passion for what we do. Since 1970, we've been making history – with unconventional ideas and strategies that take the boundaries with them.

The beginning of a journey through time

Nixon governs the USA, the Beatles
They dissolved, and in Mönchengladbach, the foundation was laid for one of Germany's most innovative advertising agencies. A resourceful mind with a touch of madness decided to shake up the world of advertising.

Willy Brandt was governing Germany, gasoline was dirt cheap, and our company was founded? Siegfried Lach conjures the advertising agency LACH out of a hat, and HORTEN department store AG is the first rabbit to jump out of a hat. Magic!

1970

While the German national team battled on the pitch, we ensured that fans could enjoy the spectacle in all its vibrant glory. THORN Rentals and LACH: A partnership that made Germany shine – quite literally!

1974

We transformed textile companies into cult brands and made silk scarves from Krefeld more desirable than pizza in Rome. Whether it was about making fashion statements or conquering the global market – LACH showed how it's done, with style and substance.

80s & 90s

When James Bond was still on
Before we knew it, we were already in Beijing, with a suitcase full of ideas and the unwavering will to
To turn the fashion industry upside down. LACH goes East – because our customers couldn't wait.

1992

We rocked the fashion and advertising world, collected awards like other people collect stamps, and showed that true greatness lies in creativity and not in the number of office chairs.

2000s

Anniversary preparations fraught with obstacles: Just as we were about to pop the champagne corks, fate showed us that flexibility is more than just a buzzword. Pandemic? A word that taught us what resilience truly means.

2019

2021

Die Welt stand Kopf aber wir standen fest – dank einer Truppe, die stärker ist als jede Herausforderung. Dankbar und demütig, aber mit dem Blick stets nach vorn, zeigten wir: LACH ist und bleibt ein Fels in der Brandung des Wandels.

The future

Begleiten Sie uns auf dieser wilden Fahrt, auf der jede
Kurve neue Chancen birgt.

Mit einem Augenzwinkern
und dem Mut, die Welt zu verändern, sind wir bereit für
das nächste Kapitel.

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